Reason #58 why I Don’t Like Chocolate.

June 8, 2009

I had something that I was going to post today, but  not anymore. That can wait until tomorrow.  I’ve been inspired by this wonderful blog post which completely kills off one of the two rules I learned about marketing.

1. There’s no such thing as bad publicity.

2. There are no accidents in marketing.

There are bad marketing choices, and there are marketing disasters. Bad marketing choices get you bad/generous publicity. Marketing disasters deep six your entire company, and that rarely happens. Unlike the rest of the marketing gaffes on the list, this ad is truly a mistake and unquestionably a marketing disaster.

Wow. Just wow. Let’s recover from that with the Seinfeldesque mix-food-and-sex-into-one-urge trick.

“Put it in me, Scott.” As Paris Hilton (the girl who sexed up Carl’s Junior ads) says. “That’s hot.”


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