What would you do for a klondike bar?

September 15, 2009

"The best Italian cheeses money can buy."

"The best Italian cheeses money can buy."

I’ve been living in Vancouver for four months, and any day now Comcast is going to hike my introductory cable internet rate up and I’ll respond by heaving a cinder block through the window of their business. Also in that time, I’ve discovered a few primo dining establishments. Now, I’m not a food reviewer nor do I aspire to be one, but I am a huge fan of Pizza Paradise on the corner of Evergreen and Main Street. Sure, their pizza is fantastic and I love that they go to the effort to use green leaf lettuce instead of iceberg for their salads. The free wireless makes them the perfect spot for a lunch break as well. What I truly love about Pizza Paradise is that they prepare their pizza with Grande Cheese. Not just the cheese, mind you, but the slogan:

Grande cheese: The finest Italian cheeses money can buy!

I’m not going to deny it, that cheese is damned good, and with good reason. That’s not my issue though. My question is, if you’ve truly got your hands on “the best Italian cheeses money can buy,” what’s to stop you from having the best Italian cheeses money can’t buy? I mean, if I knew that there was cheese so good that standard currency is insufficient, who knows what lengths I’d go to get my hands on it? Just picture it:

Grande Cheese: Too good for your money. You want our cheese? Give us your kidney.

Now that’s marketing.


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