“…a chance to escape and treat [yourself] to something special.”

January 4, 2010

Cutter's Point.

I'm totally feeling the positive difference being made in my life. The barista made me a latte instead of a wet capp, by the way.

I had some time to kill and stopped into one of them swanky coffee establishments that the greater Tacoma area seems to be a big fan of. Cutters Point sells on the glitz and polish, following the high ceiling (and highfalutin’) decorative motif that fell backwards out of a Pottery Barn truck. I’m tossing around the idea of converting my dining room into a Cutters Point location, so I gave their franchising brochure a looksee:

The Cutters Point coffee shops are unique. The use of rich mahogany wood and accents in each shop helps create a nautical theme unique for each town or location.

Look, guys, I hate to be the one to break it to you, but you’ve got to push the envelope pretty far to be unique, especially in the Pacific Northwest. Your use of mahogany wood is not unique (see: Forza. Or Tully’s), and if you’re using it in each shop in every town, how the hell is it unique?

We train all our staff to remember the names and favorite drinks of the regular customers –with the goal of making every customer a regular.

I quote one of my favorite college professors who was disinclined to give me a high-five if I passed my comprehensive exams on the first try: “I’m not going to reward you for merely doing what you are expected to do.” I can understand that perhaps not every coffee shop stipulates that their baristas memorize names, but it’s the type of business where regulars are part of the game. The worst baristas I’ve encountered remembered me after a few visits, and typically had some idea what I was going to order.

Every Cutters Point store offers our own line of hats, shirts and custom products. This serves as a marketing tool as well as providing quality products for our customers.

I must admit, they did have a pretty big wall of crap. I’m not sure why I’m so annoyed about their mentioning hats. Why not mugs? Or tumblers? Who the hell buys a hat at a franchise coffee shop?

We only have to look at giants like Starbucks to see the trends. Several years ago it would be unheard of for a retailer to open a store across the street from one of their already successful locations. Today, we see this all the time.

Read: We’ve got comfy chairs and shiny stuff. Bring it, Starbucks.

Cutters Point coffee shop offers fresh brewed coffee and premium hot and cold espresso drinks. Plus, most shops offer a wide variety of baked goods which include muffins, pastries and cookies.

Your pastries suck, by the way. I’m just sayin’.


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