The game of the name is…

April 24, 2011

So, I’ve reached Friday of my first week at my brand spanking new job. I’ve got a head full of new names, places, and procedures, and I’ve got a new, daunting morning and afternoon commute to tackle. A whole new community of faculty and staff to integrate into, and welcome new morning and afternoon routine to carve out. So I found myself churning my way through a Adobe InDesign tutorial (played at double speed) and reflecting on my experience at the William Deresiewicz  book reading and Q&A when suddenly it hits me:

The title of my blog sucks.

I’ve been telling my students for years “don’t let anything be automatic.” Everything you do should be a conscious choice, which takes into account your objective and desired outcomes. Make a deliberate decision, and resist becoming a backseat driver in your own car. Well, I’ve failed. Not only is it silly that the domain name, blog title, and blog subject matter have absolutely nothing to do with each other, it’s a tad hypocritical to bemoan nonsensical marketing slogans when I haven’t the slightest idea what “Extroverted Introversion” is supposed to mean. Actually, I whimsically came up with that title when I was a bright-eyed twenty-two year old college graduate musician working night crew at a grocery store. Now I’m a twenty-eight year old pseudo-intellectual techie musician with a coffee shop fetish. It’s definitely time for a change.

Welcome to “Caffeinated Counterculture”

Picture of a coffee cup.

It's, like, I'm the cup, ya' know? And society is, like, the table. And I'm, like, "counter" that.

It’s not perfect, but it feels right. Not only does it return few Google search results (when typed in quotes), it has a glorious hint of pretension, which sells like hotcakes in my neck of the woods. Besides, I’ve done some market research (read: asked a few friends, my mom, and my wife) and it’s tested well.

In case you’re wondering, I’m not changing the domain name. I’m far too vain for that. Besides, why type thirty characters when you can type eight?


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